Posts

Social Listening - PEACEINWAR

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          My main interest in this brand lies within its underground influence it has on other brands, they have created micro tends within the space without some people actually even realizing it.  PEACEINWAR is a clothing brand predominantly known on Instagram for its amazing online presence and its person-ability to the owner. The brand was created by a teenage kid by the name of Brendan, his online presence through multiple accounts and mysteriously and almost a Morse code he has created along the way with his fans/customers. He didn’t start off with himself trying to become an influencer his brand took off before he had any online presence as his actual self, but he did a remarkable job at implementing himself with his cult like community. Creating private accounts only a certain amount of people can get into for behind the scenes drops, private group chats, and creating entirely other brands that fuel his creative personality.     ...
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Marketing In The News: Cera Ve and NBA Promo Deal?

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 October 9th MARKETING IN THE NEWS: Inside Cerva’s social-first partnership with the nba   My initial interest in this article comes from my love for basketball and my interest in self care. They are both such opposites to me and made me wonder, what is a skin care company doing a partnership with the NBA for? The NBA and CeraVe are pretty different between one another, which is a big reason why the article caught my eye. They do have something in common when it comes to their audiences, they are both very diverse and range from many different ethnicities, ages, and financial backgrounds.  CervaVe is now officially the skincare and hair care partner of the NBA (As of October 6th). This means that CeraVe will be implemented into the 2k video game, within the actual NBA games, and in the NBA tournaments such as the Emirates NBA Cup or even the actual NBA Finals. While they may seem to have different audiences/target audiences, they actually cater to very similar people...
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Landon's Marketing Blog

      I'm Landon! I love many things from many different spaces, sports, videogames, anime, clothes. I am really in love with self improvement and becoming someone better every single day. Something that made me wanna take the course other than it being required for my degree, is I like marketing, I occasionally catch myself watching an ad and I will judge the ad ad reflect on the ad on whether on not I want to buy the product even more or less. I am a business administration major simply because I've loved it for easily over a decade, tried making plenty of side hustles and/or businesses myself and never seemed to become the next Steve Jobs. I'm most interested in learning about the way consumers view ads and what background are more likely to purchase a product. I really enjoy Pokémon, over the last three years or so i have become very addicted and it is my guilty pleasure, my girlfriend thinks I like it more than her, so sometimes I have to pump the brakes. But I ...
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